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David Wilson - Apr 20, 2016
Google has gone one step further and created a dedicated a sub-site: privacy.google.com. The site’s aim is to educate users on how their services (Search, Gmail, Maps, YouTube and Chrome) collect, manage, and use personal information – as well as the security measures they use to keep your information safe. While Google have the resources to build a specific website on privacy, educating your end users builds trust through transparency, and we believe that they heading in the right direction.
On this dedicated website, the following key questions are answered:
- What data does Google collect?
- What does Google do with the data that it collects?
- Does Google sell my personal information?
- What tools do I have to control my Google experience?
- How does Google keep my information safe?
- What can I do to stay safe online?
Privacy education is the next big thing. Users are clued up and more cautious than ever, and companies must find the right mix of legal policy and education to attract the ever-cautious visitors without opening themselves up to public backlash or litigation.